Nothing screams capitalism like a beer brand exploiting national pride during a tournament run. Goldberg Lager Beer dropped a TV spot right as the Super Eagles prepped for the AFCON knockout phase in Morocco against Mozambique. The Nigerian squad swept the group stage, which gave this company the perfect excuse to push product. Senior Brand Manager Kunle Aroyehun insisted the clip focuses on fan passion rather than just the players. It depicts regular dudes at viewing centers losing their minds over the game.
Marketing execs love acting like they get the struggle of the common supporter. The campaign titled 'Our Beat, Our Gold' highlights the chants and rituals that define the fan experience. Aroyehun mentioned that the video honors the people who provided energy from the start.
Nigerian Breweries Plc has maintained this partnership with the federation since 2018. They hope to stay relevant as the team pursues a trophy. The brand claims to share the tension with every viewer.
Marketing execs love acting like they get the struggle of the common supporter. The campaign titled 'Our Beat, Our Gold' highlights the chants and rituals that define the fan experience. Aroyehun mentioned that the video honors the people who provided energy from the start.
Nigerian Breweries Plc has maintained this partnership with the federation since 2018. They hope to stay relevant as the team pursues a trophy. The brand claims to share the tension with every viewer.
