Google's new Pixel 10 has a secret $100 fee for fast storage

Google equipped its Pixel 10 smartphone series with UFS 4.0 storage technology across most configurations. The company implemented UFS 3.1 memory for 128GB variants of the standard Pixel 10 and Pixel 10 Pro models. Consumers must purchase 256GB versions to access the faster storage standard. The Pixel 10 Pro XL receives UFS 4.0 storage as standard because its minimum capacity starts at 256GB. This upgrade costs an additional $100 for affected models.

UFS 4.0 delivers twice the data transfer speeds compared to UFS 3.1 while consuming 46 percent less energy. Applications launch more rapidly due to improved input-output operations per second. The enhanced technology supports reliable 4K video recording without performance degradation. Pre-order customers can receive gift cards worth $100 with the Pixel 10 Pro or $200 with higher-tier models when selecting 256GB storage options.
 

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