GPU prices are about to climb again, starting next month. A new report claims AMD will hike its graphics card prices in January 2026, with NVIDIA following in February. This information comes from the industry source Board Channels. The expected increases will affect current generation cards like the AMD RDNA 4-based RX 9000 series and NVIDIA's RTX 50 series. Prices are projected to rise multiple times over several consecutive months.
The report suggests the core issue is rising memory costs. The price of VRAM modules, a major component cost for add-in-board partners, has surged. DDR5 and other DRAM costs have reportedly tripled or quadrupled. With memory now constituting a huge portion of a GPU's total build cost, partners have little room to avoid passing these costs to consumers. While the exact price hike percentages are unknown, the report warns that high-end cards like the RTX 5090 could reach prices near five thousand dollars. Some brands may choose when to implement increases, but widespread price jumps appear inevitable across most regions.
The report suggests the core issue is rising memory costs. The price of VRAM modules, a major component cost for add-in-board partners, has surged. DDR5 and other DRAM costs have reportedly tripled or quadrupled. With memory now constituting a huge portion of a GPU's total build cost, partners have little room to avoid passing these costs to consumers. While the exact price hike percentages are unknown, the report warns that high-end cards like the RTX 5090 could reach prices near five thousand dollars. Some brands may choose when to implement increases, but widespread price jumps appear inevitable across most regions.
