Electrohold and Sofia Graffiti Tour teamed up again to paint 10 transformer stations owned by ERM West with street art that pushes messages about power safety, environmental stuff, clean energy, and sports. The company behind it all ran a campaign called Life is worth more than likes with the hashtag StayAliveChallenge to stop kids from doing dumb, risky things when they film extreme content for social media.
The whole thing is part of their Energy is yours project, which has been turning boring electrical infrastructure into eye candy around Bulgarian cities. They figure if teens are gonna be glued to their phones anyway, they might as well see reminders not to get themselves killed chasing viral moments near dangerous equipment.
The whole thing is part of their Energy is yours project, which has been turning boring electrical infrastructure into eye candy around Bulgarian cities. They figure if teens are gonna be glued to their phones anyway, they might as well see reminders not to get themselves killed chasing viral moments near dangerous equipment.
