Heineken dropped its festive season lineup at the Nigerian Breweries press event, with three major activations hitting Abuja and Lagos. The beer brand locked in sponsorship deals for Detty Dec Fest running through the end of the month, Davido's 5ive Alive Tour at Eagle Square in Abuja, and Flytime Fest at Eko Convention Center in Lagos featuring Flavour, Olamide, Asake, and Davido across four consecutive nights.
Marketing head Sandra Amachree said the company wants to deliver premium experiences celebrating music and creativity while keeping that signature refreshing vibe Heineken pushes. The Flytime Fest shows wrap up on Christmas with Davido closing out the whole thing after Asake performs the night before.
Marketing head Sandra Amachree said the company wants to deliver premium experiences celebrating music and creativity while keeping that signature refreshing vibe Heineken pushes. The Flytime Fest shows wrap up on Christmas with Davido closing out the whole thing after Asake performs the night before.
