HYBE just dropped the name TUIDE for the next girl group in its pipeline, and the whole thing skips the survival-show formula in favor of closed-door development. PLEDIS founder Han Sung Soo produces the project under ABD, a label meaning A Bold Dream, with members teased via brand films instead of televised competition. Debut targets the back half of 2026.
And the timing makes sense given HYBE's girl-group momentum. KATSEYE crossed 32 million Spotify listeners earlier this year, LE SSERAFIM topped Billboard's album sales chart, and ILLIT cracked the Hot 100. The company also posted record Q1 revenue of roughly $477 million, fueled by BTS's return. Chairman Bang Si-hyuk frames the global expansion as a multi-home, multi-genre play.
No full lineup confirmed yet, and HYBE hasn't locked a specific debut window beyond that general second-half target. ABD runs under Jiwon No, a former PLEDIS artist-planning head, and joins the existing multi-label stack alongside BIGHIT, BELIFT, SOURCE, KOZ, and ADOR.
And the timing makes sense given HYBE's girl-group momentum. KATSEYE crossed 32 million Spotify listeners earlier this year, LE SSERAFIM topped Billboard's album sales chart, and ILLIT cracked the Hot 100. The company also posted record Q1 revenue of roughly $477 million, fueled by BTS's return. Chairman Bang Si-hyuk frames the global expansion as a multi-home, multi-genre play.
No full lineup confirmed yet, and HYBE hasn't locked a specific debut window beyond that general second-half target. ABD runs under Jiwon No, a former PLEDIS artist-planning head, and joins the existing multi-label stack alongside BIGHIT, BELIFT, SOURCE, KOZ, and ADOR.
