IDL celebrates top distributors and unveils new products

Intercontinental Distillers Limited honored 290 business partners at its annual recognition ceremony in Lagos while introducing three beverage additions to its product lineup. Managing Director Patrick Anegbe praised distributors as genuine allies whose efforts have maintained the company's market position throughout Nigeria's beverage sector.

The firm launched Chelsea Orange Flavored London Dry Gin, Chelsea Strawberry Flavored London Dry Gin and Ivory Cream Liqueur during the event. Marketing head Mobolaji Alalade said the additions demonstrate efforts to provide consumers with broader choices and enhanced drinking experiences. The Chelsea variants come in 75-centiliter bottles while Ivory Cream Liqueur appears in both 75-centiliter and 20-centiliter sizes.

Four platinum-tier winners emerged from southwestern Nigeria based on 2024 sales volumes. Bimkem Nigeria Enterprises from Abeokuta took top honors alongside Ogbohu Nigeria Limited of Ota, Vazak Ventures and Biola Y. A. of Oke-Arin. Company sales director Hope Gbagi confirmed the recognition program rewarded distributors who moved substantial product quantities during the previous year. Bimkem chief executive Oyewale Adebimpe credited divine support and her spouse for the business achievements.
 

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