Indian music director Santhosh Narayanan is calling out unrealistic goals from up-and-coming musicians. The composer, famous for Tamil movies like Pandiraj's *Thalaivan Irukkiran* and Karthik Subbaraj's *Retro*, has been swamped with messages since revealing plans for his own music streaming service. He says many emerging indie artists have expectations for themselves that are just not based in reality. Narayanan told these aspiring performers on social media that being unknown is perfectly fine, stressing that genuine artistic work will eventually connect with its own listeners.
His big project is a global streaming platform built and run from India, designed with fairness and low cost as top priorities. The service, which does not have a public name yet, aims for clear payment reporting for artists and cheap subscriptions for fans. He also wants to use hackathons to find fresh administrative talent. This platform expands on the work of his company Rakitaa Entertainment, an artist-focused venture he started on his wedding anniversary to help musicians avoid the tough breaks he faced starting out in Chennai two decades ago.
Narayanan explained that real creative integrity matters more than immediate fame or trending online. He encouraged artists to focus on the internal drive behind their music, not external validation. His new company and upcoming streaming site represent his attempt to build a better system, one that supports musicians from the ground up with transparent deals and proper resources, including a planned high-end studio.
His big project is a global streaming platform built and run from India, designed with fairness and low cost as top priorities. The service, which does not have a public name yet, aims for clear payment reporting for artists and cheap subscriptions for fans. He also wants to use hackathons to find fresh administrative talent. This platform expands on the work of his company Rakitaa Entertainment, an artist-focused venture he started on his wedding anniversary to help musicians avoid the tough breaks he faced starting out in Chennai two decades ago.
Narayanan explained that real creative integrity matters more than immediate fame or trending online. He encouraged artists to focus on the internal drive behind their music, not external validation. His new company and upcoming streaming site represent his attempt to build a better system, one that supports musicians from the ground up with transparent deals and proper resources, including a planned high-end studio.
