Morgan Stanley analysts reported on Friday that Apple's iPhone 17 series has outperformed initial sales forecasts in major markets. The investment firm noted that demand for the iPhone 17 and iPhone 17 Pro models exceeded expectations, but the iPhone Air has not yet launched in China. Analysts suggested Apple could expand production of three models to meet stronger-than-anticipated consumer interest heading into the holiday quarter.
The report attributed early success to incremental performance improvements rather than design overhauls. Morgan Stanley projected that an aging user base and six planned iPhone 18 models could sustain high single-digit revenue growth through fiscal 2027. The firm's forecast assumes one foldable device will debut in the next cycle. Apple will release quarterly earnings later this month.
The report attributed early success to incremental performance improvements rather than design overhauls. Morgan Stanley projected that an aging user base and six planned iPhone 18 models could sustain high single-digit revenue growth through fiscal 2027. The firm's forecast assumes one foldable device will debut in the next cycle. Apple will release quarterly earnings later this month.
