Kenya expects to generate 1.2 trillion shillings from tourism by 2027 through increased continental travel under the African Continental Free Trade Area framework. Deputy President Kithure Kindiki announced on Thursday that the nation will pursue 1 trillion shillings from regional opportunities over two years to reduce dependence on Western markets and Asian visitors.
The World Travel and Tourism Council projects the sector will contribute more than 7 percent of gross domestic product and support 1.7 million jobs in 2025. Kindiki outlined infrastructure investments spanning highways, railways, and port facilities to boost connectivity alongside new tourism products featuring technology experiences and desert expeditions.
Cabinet Secretary Rebecca Miano said partnerships between government agencies and private companies remain essential for reaching 5.5 million annual visitors by 2027. African travelers accounted for 40.8 percent of international arrivals in 2024, and the Magical Kenya Travel Expo attracted 6,500 delegates from 40 nations to develop business relationships.
The World Travel and Tourism Council projects the sector will contribute more than 7 percent of gross domestic product and support 1.7 million jobs in 2025. Kindiki outlined infrastructure investments spanning highways, railways, and port facilities to boost connectivity alongside new tourism products featuring technology experiences and desert expeditions.
Cabinet Secretary Rebecca Miano said partnerships between government agencies and private companies remain essential for reaching 5.5 million annual visitors by 2027. African travelers accounted for 40.8 percent of international arrivals in 2024, and the Magical Kenya Travel Expo attracted 6,500 delegates from 40 nations to develop business relationships.
