KRÜ Esports renews Logitech G deal for VCT and sim racing

A renewed hardware deal just handed KRÜ Esports' sim-racing division a dedicated seat at the Logitech G table.

KRÜ Esports extends Logitech G partnership

• KRÜ Esports is locked in a long-term Logitech G renewal.
• Sergio "Kun" Agüero and Lionel Messi co-own the org.
• Logitech G stays as the exclusive hardware provider.
• VCT Americas and Game Changers rosters benefit directly.

KRÜ Motorsport gets a big upgrade

• KRÜ Motorsport became a strategic focus of the deal.
• Sim-racing content taps Logitech's racing-wheel tech.
• Formula S and digital automotive circuits get activations.
• Traditional and digital racing both fall under the umbrella.

What leadership said about the renewal

• Rodrigo Santillán called the renewal excellent organizational news.
• Santillán serves as KRÜ Esports' Director of Marketing.
• Guido Lisandro Reggiani credited sustained collaborative work over time.
• Reggiani highlighted authentic value for Latin American fans.

KRÜ's broader commercial picture

• Messi's co-ownership kicked off in late 2023.
• Visa, PUMA, and Disney+ remain long-standing partners.
• South American brand awareness drives Logitech G's interest.
• KRÜ holds one of the region's strongest commercial portfolios.