KRAFTON just blew up its regional PUBG esports structure and rebuilt it from scratch, and grassroots teams are the biggest winners of this overhaul.
PUBG EMEA and Americas get a structural overhaul
PUBG EMEA and Americas get a structural overhaul
- KRAFTON is rolling out a new hybrid format for both the PUBG EMEA Championship and PUBG Americas Series starting March 2, 2026.
- Three distinct phases make up the new setup: Scrims and Cups, Playoffs, and Finals.
- Weekly Monday scrims are open to any organized team, giving grassroots squads a real shot at the big stage.
- Consistent performers climb from Cups to Playoffs, where they square off against elite invited organizations for a Finals spot.
- KRAFTON is forcing all pro play into Third-Person Perspective, a move that's already drawing heat from the competitive crowd.
- Publisher's reasoning is that aligning the pro experience with casual players will supposedly bridge the gap between the two audiences.
- Stockholm-based Clutch Group is coming on as the official operator and broadcast partner for the EMEA region.
- The agency already runs Geoguessr's competitive circuit, and its PUBG mandate now stretches into marketing and content creation.
- Every PEC and PAS tournament gets a full broadcast treatment in 2026, except for the early weekly scrim days.
- Twelve PUBG Global Series events are confirmed for 2026, which is a record high for the franchise.
- PUBG Nations Cup returns in June, and the PUBG Global Championship lands in December.
- Twelve Global Partner Teams, including Natus Vincere, FaZe Clan, and Twisted Minds, get direct financial backing and guaranteed global circuit slots.