The advertising crew behind LAIF is throwing their big creative conference at the Lagos Marriott Hotel in Ikeja, and they're celebrating two decades of the festival with some theme about being crazy for 20 years. The event pulls together ad people from Nigeria and beyond to talk about AI, storytelling, and how African brands can break into global markets while staying authentic to their cultural roots.
Panels will cover everything from tech evolution in creative work to how advertising intersects with film and entertainment. Jay Chukwuemeka from the LAIF Management Board said the festival has basically become one of West Africa's most important creative gatherings, and they're honoring both their history and where the industry is headed next. The whole thing wraps up with an awards ceremony recognizing the best campaigns and creative teams in Nigerian advertising, plus some special icon award for an industry veteran who helped build the scene.
Panels will cover everything from tech evolution in creative work to how advertising intersects with film and entertainment. Jay Chukwuemeka from the LAIF Management Board said the festival has basically become one of West Africa's most important creative gatherings, and they're honoring both their history and where the industry is headed next. The whole thing wraps up with an awards ceremony recognizing the best campaigns and creative teams in Nigerian advertising, plus some special icon award for an industry veteran who helped build the scene.
