Liquid Death released ten special cans containing Ozzy Osbourne's DNA for $450 each. The company sealed the cans after the Black Sabbath singer drank from them. Each collector item comes with a lab container and Osbourne's signature. The makers claim people could clone the rock star when technology advances. Osbourne joked about why anyone would want another version of him.
The promotion connects to Osbourne's upcoming Back To The Beginning Show at Villa Park. The 75-year-old rocker works with a trainer to prepare for his first concert after years away from performing. Osbourne admits the physical preparation feels difficult but remains determined to take the stage. He believes his trainer can help him reach performance condition. The concert happens just weeks after the DNA promotion launched.
The promotion connects to Osbourne's upcoming Back To The Beginning Show at Villa Park. The 75-year-old rocker works with a trainer to prepare for his first concert after years away from performing. Osbourne admits the physical preparation feels difficult but remains determined to take the stage. He believes his trainer can help him reach performance condition. The concert happens just weeks after the DNA promotion launched.
