LyricFind's Rotor Videos opened unlimited video plans at $9.99

Rotor Videos has opened its Artist Unlimited plans to all musicians, with rates from $9.99 a month under a yearly billing deal. LyricFind first gave members of The MLC a shot at the service with a special discount. And artists outside that group can finally get access.

Three tiers cover different needs. For $9.99 monthly, Streaming gives each artist as many Spotify Canvas and Apple Music Album Motion assets as needed. Video costs $14.99 and handles music clips, lyric edits, album art videos, and square or vertical exports. Pro packs both sets of tools into a $19.99 plan.

Every tier comes with premium footage and visual styles. Creators keep all rights to their finished work, with no expiry. Each subscription serves one artist. But those who hate fixed fees can still grab credits for individual projects, with each video starting at $6.

Here's a neat detail. The clip catalog has grown from over 9 million items to more than 17 million. Musicians can pick licensed shots or upload personal footage. None of the stock clips come from generative AI, either. Rotor uses real camera work, both bought and made by its team.

Instead, AI helps with the edit. It picks shots based on a song's beat and vibe, puts scenes in order, and lines up lyrics. A separate Reframing feature can turn wide videos into square or vertical posts fit for TikTok, Instagram, and YouTube Shorts.

Darryl Ballantyne, LyricFind's founder and CEO, sees video as a basic part of putting out music. His point is simple. Artists face more work as they drop tracks at a faster pace, and each app wants its own visual assets. A flat fee could ease that load.

Beyond solo acts, Rotor also has deals for labels and music firms with large artist rosters. Its business setup lets partners earn cash through referrals. The wider service has passed one million artist users, per figures on Rotor's site.

Distribution ties have grown as well. SwaLay Digital brought the video tools to its indie music service in India. The InterSpace Group added Rotor to both InterSpace Distribution and ToneGrid. UK firm Horus Music put the tools in its dashboard, while Vietnam's VIEENT struck a deal covering access to Rotor and lyric rights.

LyricFind has made moves on the lyric side, too. Monetunes struck a pact that lets its managed songs reach Google, TikTok, and Amazon Music through LyricFind's data service. Artists, managers, and labels can also use the free Verified Artist Program to check and manage lyrics, with AI helping turn audio into synced text before human review.

Back in Belfast, Rotor had been a separate business until LyricFind bought it in 2023. The parent firm says its lyric database spans 18 million songs, more than 400,000 publishing catalogs, and 174 languages. Deezer and YouTube Music also sit among its major clients.

The bigger picture is fairly clear. Rotor wants to cut the cost of repeat video work, while LyricFind aims to give musicians more direct control over their lyric data. Whether the subscription math works for each act will depend on how many videos and visual assets they actually make.
 

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