Universal Music Group UK dropped Pause, which basically lets people grab single frames from music videos and turn them into prints. The platform scans through videos and locks each frame after someone buys it to keep things exclusive. Prices run anywhere from 65 quid for basic A3 size up to 495 for the fancy framed collector version.
Amy Winehouse kicked off the whole thing with You Know I'm No Good, and UMG will send money to her foundation for every sale. The project leader at UMG thinks fans will dig getting a unique piece from their favorite artist that nobody else can ever cop. Artists like Aurora, Keane and Jeff Goldblum are already working with the studio, and the company wants to branch out beyond music videos into film and gaming down the line.
Amy Winehouse kicked off the whole thing with You Know I'm No Good, and UMG will send money to her foundation for every sale. The project leader at UMG thinks fans will dig getting a unique piece from their favorite artist that nobody else can ever cop. Artists like Aurora, Keane and Jeff Goldblum are already working with the studio, and the company wants to branch out beyond music videos into film and gaming down the line.
