Min Hee-jin is setting up her first boy group through her new company OOAK after bailing from HYBE-owned ADOR over that whole messy control dispute. The executive behind NewJeans told a YouTube channel she has zero interest in launching another girl group anytime soon, and auditions for the boy band project already got slammed with applications that forced organizers to shut things down early because they got overwhelmed.
She wants to shake up how the Korean industry works by pushing for shorter contracts instead of the multi-year deals that lock artists in. Min is still fighting HYBE in court over the value of her shares, which sits around 17 million bucks, and a ruling should drop early next year.
The timing lines up with Republic Records launching JYT and HYBE pushing boy groups again after the format basically died out in Western markets post-financial crisis.
She wants to shake up how the Korean industry works by pushing for shorter contracts instead of the multi-year deals that lock artists in. Min is still fighting HYBE in court over the value of her shares, which sits around 17 million bucks, and a ruling should drop early next year.
The timing lines up with Republic Records launching JYT and HYBE pushing boy groups again after the format basically died out in Western markets post-financial crisis.
