The content creator known as Miss Demz, whose real name is Oluwademilade Abimbola, discussed her move from London to Lagos and her career in a recent interview. She runs a hair brand and produces lifestyle videos, deciding to relocate after a fun visit to Nigeria showed her the fast-paced creative potential there. She initially planned a short stay but extended it after building momentum, friendships, and a professional team, which she found cheaper and easier to assemble than in the UK.
Abimbola credits the competitive Lagos environment with sharpening her discipline and drive. She structures her days with gym sessions to balance a busy social life, noting the constant pressure to create content keeps everyone on their toes. Her natural, humorous personality shapes her videos, like a popular collaboration with Oyin Okoya, daughter of the prominent business family, which happened spontaneously after connecting online. She appreciates the compliment of resembling singer Tiwa Savage, though she jokes that it sometimes attracts unwanted attention from men.
She studied criminology at Middlesex University and worked at McDonald's before building her hair business and YouTube channel. While she misses certain comforts from London, like reliable fast food and internet, she believes Nigeria is Africa's leading creative hub. She currently prioritizes her career over relationships, finding she focuses better when single. Abimbola feels she is pursuing her passion at the right time and is optimistic about the future for creatives in the country.
Abimbola credits the competitive Lagos environment with sharpening her discipline and drive. She structures her days with gym sessions to balance a busy social life, noting the constant pressure to create content keeps everyone on their toes. Her natural, humorous personality shapes her videos, like a popular collaboration with Oyin Okoya, daughter of the prominent business family, which happened spontaneously after connecting online. She appreciates the compliment of resembling singer Tiwa Savage, though she jokes that it sometimes attracts unwanted attention from men.
She studied criminology at Middlesex University and worked at McDonald's before building her hair business and YouTube channel. While she misses certain comforts from London, like reliable fast food and internet, she believes Nigeria is Africa's leading creative hub. She currently prioritizes her career over relationships, finding she focuses better when single. Abimbola feels she is pursuing her passion at the right time and is optimistic about the future for creatives in the country.
