MTN Group partnered with MTV Base to launch a continent-wide digital safety initiative targeting African youth. The Room of Safety campaign reached 52 million participants through a ten-part educational series broadcast on MTV Base and online platforms. The program addressed cyberbullying, exploitation, misinformation, and mental health risks facing young internet users. African Union officials, UNICEF representatives, and technology companies from Google and Meta joined the final campaign event at MTN headquarters. The series concluded with its tenth episode airing September 21.
Over 5.5 million young people engaged with the safety content across Africa. The African Union adopted a Child Online Safety and Empowerment Strategy as part of broader protective measures. MTN executives emphasized their responsibility to ensure user safety across their extensive network. Paramount Africa leadership highlighted online harm as both technological and cultural challenges affecting youth development. Campaign organizers called for increased corporate and civil society investment in similar protective programs for African digital users.
Over 5.5 million young people engaged with the safety content across Africa. The African Union adopted a Child Online Safety and Empowerment Strategy as part of broader protective measures. MTN executives emphasized their responsibility to ensure user safety across their extensive network. Paramount Africa leadership highlighted online harm as both technological and cultural challenges affecting youth development. Campaign organizers called for increased corporate and civil society investment in similar protective programs for African digital users.
