Zimbabwe's broadcasting minister urged Southern African media executives to drive regional economic integration rather than merely report events. Jenfan Muswere told delegates at the Broadcasters Convention in Victoria Falls on Wednesday that stations must create African content and control digital narratives to maintain relevance.
The three-day Southern African Broadcasting Association gathering addresses how public broadcasters can support Sustainable Development Goals and continental industrialization plans. Muswere warned that Africa risks losing its voice without ownership of the algorithms and data platforms that power modern media.
The minister questioned who controls artificial intelligence systems and where regional information gets stored. The 1993-established association facilitates cooperation among Southern African Development Community broadcasters through content-sharing and policy-alignment initiatives.
The three-day Southern African Broadcasting Association gathering addresses how public broadcasters can support Sustainable Development Goals and continental industrialization plans. Muswere warned that Africa risks losing its voice without ownership of the algorithms and data platforms that power modern media.
The minister questioned who controls artificial intelligence systems and where regional information gets stored. The 1993-established association facilitates cooperation among Southern African Development Community broadcasters through content-sharing and policy-alignment initiatives.
