Nigeria's tourism authority plans to stage a cultural showcase aimed at boosting economic activity and highlighting the country's creative industries. Director General Olayiwola Awakan announced the Naija Flavour event during a ceremony in Abuja, describing it as a platform for small and medium enterprises to connect with customers while promoting local cuisine, fashion, music and theatrical performances.
The December gathering will feature a stage production titled Echoes of the Drums, written by Awakan and directed by Isioma Williams, that explores communal traditions, ancestral heritage and spiritual themes. The tourism development agency chief said the initiative supports President Bola Tinubu's economic renewal strategy by creating income opportunities and employment while capitalizing on global interest in Nigerian culture during the year-end season. Awakan encouraged creative entrepreneurs to participate in the marketplace component of the festival.
The December gathering will feature a stage production titled Echoes of the Drums, written by Awakan and directed by Isioma Williams, that explores communal traditions, ancestral heritage and spiritual themes. The tourism development agency chief said the initiative supports President Bola Tinubu's economic renewal strategy by creating income opportunities and employment while capitalizing on global interest in Nigerian culture during the year-end season. Awakan encouraged creative entrepreneurs to participate in the marketplace component of the festival.
