A new record label established in Hong Kong will concentrate on developing musical talent throughout the Asian continent, with Grammy winner NE-YO, Indian vocalist Sonu Nigam, Chinese American hip-hop artist MC Jin, and industry veteran Jonathan Serbin serving as founders. Pacific Music Group announced plans to mentor emerging performers while providing Western acts access to regional audiences across multiple genres spanning pop, electronic styles, and traditional Asian sounds.
Serbin, who previously led Warner Music's operations across 11 territories and launched that company's K-pop division, emphasized the region's position as home to three major global markets alongside rapidly expanding economies in India, Indonesia, Vietnam, and the Philippines. The label will establish offices in several locations and reveal its inaugural artist roster before releasing debut recordings later next year, with founding partners offering creative direction drawn from their international careers.
Serbin, who previously led Warner Music's operations across 11 territories and launched that company's K-pop division, emphasized the region's position as home to three major global markets alongside rapidly expanding economies in India, Indonesia, Vietnam, and the Philippines. The label will establish offices in several locations and reveal its inaugural artist roster before releasing debut recordings later next year, with founding partners offering creative direction drawn from their international careers.
