People are now officially rating government agencies like cereal brands. The 2025 Consumers Value Awards in Lagos saw the big debut of the Citizens Scorecard, a new system letting Nigerians vote on public institutions. BrandXchange CEO Akonte Ekine, the awards convener, said the idea popped up when regular folks started naming agencies like the FCCPC and NAFDAC during normal brand nominations. Seven agencies made this first cut: the FCCPC, NAFDAC, the National Orientation Agency or NOA, the Public Complaints Commission, the NCAA for aviation, NERC for electricity, and the NCC for communications.
The voting results showed some clear winners and losers. NAFDAC crushed it, getting tagged the best for consumer satisfaction with 48 percent of votes and the friendliest regulator with 56 percent. The FCCPC won best complaint resolver at 47 percent, while the NOA scored a wild 90 percent as the most engaging agency. The NCC came second for complaints. The aviation authority, the NCAA, landed at the bottom with only 6 percent support across the board. Ekine said this was the first government inclusion in the awards in four years and pledged to keep the scorecard as annual structured feedback.
The event also had other news, like a fresh award plaque called The Hand and the Cowry, meant to symbolize old-school trade trust and integrity. They dedicated a new journalism prize named for consumer advocate Sola Salako-Ajulo, giving the first one to reporter Raheem Akingboku. The whole thing framed these moves as an effort to build a marketplace, even a governmental one, where consumer voices actually matter.
The voting results showed some clear winners and losers. NAFDAC crushed it, getting tagged the best for consumer satisfaction with 48 percent of votes and the friendliest regulator with 56 percent. The FCCPC won best complaint resolver at 47 percent, while the NOA scored a wild 90 percent as the most engaging agency. The NCC came second for complaints. The aviation authority, the NCAA, landed at the bottom with only 6 percent support across the board. Ekine said this was the first government inclusion in the awards in four years and pledged to keep the scorecard as annual structured feedback.
The event also had other news, like a fresh award plaque called The Hand and the Cowry, meant to symbolize old-school trade trust and integrity. They dedicated a new journalism prize named for consumer advocate Sola Salako-Ajulo, giving the first one to reporter Raheem Akingboku. The whole thing framed these moves as an effort to build a marketplace, even a governmental one, where consumer voices actually matter.
