Nothing Phone 3 makers chose a cheaper chip over the top-shelf processor for their latest device. The company picked Snapdragon 8s Gen 4 instead of the pricier Snapdragon 8 Elite to keep costs down. Nothing executives admit money played a huge role in this decision. The flagship Snapdragon 8 Elite costs between $200 and $240 per unit according to industry estimates. Phone companies balked at paying such steep prices for the premium processor.
Nothing AI boss Sélim Benayat explained why his team went with the mid-range chip option. He told reporters that the 8s Gen 4 delivers the performance Nothing wanted for their phone experience. The executive said his company cares more about what users actually need than chasing the latest specs. Nothing teams always vote against picking the newest and greatest chipset when planning new phones. They focus on creating better connections between people and technology instead.
The company calls the Phone 3 a flagship device despite using a non-flagship processor. Nothing believes their approach gives customers the right experience at a fair price. Future Nothing phones might use premium chips if the company decides to make $1000 devices. The next Snapdragon 8 Elite Gen 2 will cost even more to produce than current models. Nothing has not revealed whether they plan to use top-tier processors for upcoming releases.
Nothing AI boss Sélim Benayat explained why his team went with the mid-range chip option. He told reporters that the 8s Gen 4 delivers the performance Nothing wanted for their phone experience. The executive said his company cares more about what users actually need than chasing the latest specs. Nothing teams always vote against picking the newest and greatest chipset when planning new phones. They focus on creating better connections between people and technology instead.
The company calls the Phone 3 a flagship device despite using a non-flagship processor. Nothing believes their approach gives customers the right experience at a fair price. Future Nothing phones might use premium chips if the company decides to make $1000 devices. The next Snapdragon 8 Elite Gen 2 will cost even more to produce than current models. Nothing has not revealed whether they plan to use top-tier processors for upcoming releases.
