The Director General of the National Council for Arts and Culture, Obi Asika, has advised aspiring musicians to cultivate originality rather than imitate established stars. Speaking at a recent industry webinar, he stated that the path to a sustainable career requires a unique artistic identity and a firm grasp of the music business.
Asika noted that what appears as overnight success typically involves years of development and occasional failure, which builds essential discipline. He emphasized that smart collaboration and informed deal-making are fundamental, cautioning that retaining complete control of an undeveloped career is worthless.
He cited the global success of Asake as a prime example, whose authentic fusion of Yoruba and Fuji music resonates internationally. Asika concluded that authenticity, not language, is the universal key to connection.
Asika noted that what appears as overnight success typically involves years of development and occasional failure, which builds essential discipline. He emphasized that smart collaboration and informed deal-making are fundamental, cautioning that retaining complete control of an undeveloped career is worthless.
He cited the global success of Asake as a prime example, whose authentic fusion of Yoruba and Fuji music resonates internationally. Asika concluded that authenticity, not language, is the universal key to connection.
