OnePlus is basically evaporating into thin air because things look incredibly bleak for the brand. An investigation involving current and former staff suggests the business is facing evisceration, while parent company OPPO actually grew by 2.8 percent. Volume dropped over 20 percent in 2024, falling to between 13 million and 14 million units from roughly 17 million units in 2023.
India and China comprise 74 percent of sales, yet share in the former's premium sector crashed by around 70 percent during the last 12 months. Retailer margins were razor-thin while warranty issues persisted. Share in China dipped from 2 percent to about 1.6 percent by the end of 2024.
Physical presence is vanishing since the Dallas headquarters closed in March 2024. European operations have disappeared, and the Palo Alto office holds just 15 employees for all of North America. That T-Mobile tie-up ended back in 2023, meaning no US carrier partnership exists.
Future tech is getting scrapped, with the Open 2 foldable and 15s compact apparently cancelled. That $14 billion pledge from OPPO in 2022 to allow zero profit sales failed completely. Taiwan even issued an arrest warrant for the CEO regarding illegal recruitments.
It seems like a slow death since Realme got gutted. A OnePlus 16 appears highly unlikely, as no more resuscitation oxygen is anticipated.
India and China comprise 74 percent of sales, yet share in the former's premium sector crashed by around 70 percent during the last 12 months. Retailer margins were razor-thin while warranty issues persisted. Share in China dipped from 2 percent to about 1.6 percent by the end of 2024.
Physical presence is vanishing since the Dallas headquarters closed in March 2024. European operations have disappeared, and the Palo Alto office holds just 15 employees for all of North America. That T-Mobile tie-up ended back in 2023, meaning no US carrier partnership exists.
Future tech is getting scrapped, with the Open 2 foldable and 15s compact apparently cancelled. That $14 billion pledge from OPPO in 2022 to allow zero profit sales failed completely. Taiwan even issued an arrest warrant for the CEO regarding illegal recruitments.
It seems like a slow death since Realme got gutted. A OnePlus 16 appears highly unlikely, as no more resuscitation oxygen is anticipated.
