Nvidia-backed startup Perplexity AI seeks partnerships with smartphone manufacturers to pre-install its Comet browser on mobile devices. Chief Executive Aravind Srinivas pursues these negotiations as part of a strategy to challenge Google's search engine dominance. The company plans to exploit browser stickiness, where users prefer pre-installed applications over alternatives. Srinivas acknowledges the difficulty of convincing manufacturers to replace Chrome with Comet. User inertia presents additional obstacles to adoption.
The beta-stage Comet browser integrates Perplexity AI technology into web browsing experiences. Users can interact with personal data through questions and commands while the browser summarizes web pages automatically. The platform schedules meetings and functions as a personalized assistant for streamlined task management. Perplexity targets tens to hundreds of millions of users within the next year. The company joins a broader industry movement toward agentic AI browsers requiring minimal human intervention.
The beta-stage Comet browser integrates Perplexity AI technology into web browsing experiences. Users can interact with personal data through questions and commands while the browser summarizes web pages automatically. The platform schedules meetings and functions as a personalized assistant for streamlined task management. Perplexity targets tens to hundreds of millions of users within the next year. The company joins a broader industry movement toward agentic AI browsers requiring minimal human intervention.
