Sony will shut down its PlayStation Stars loyalty program today. The company stopped accepting new members. Current members cannot earn points after July 23, 2025. Anyone who leaves the program loses all points. People who stay can use their points until November 2, 2026.
The program started in 2022 for PlayStation players to earn rewards through gaming activities. Members collected digital items related to PlayStation history as they played games. Many players used the system to earn store credit worth $5 or $25. Sony later changed how it gave out points when players found ways to maximize their earnings.
Grace Chen from Sony wrote that the company learned from the program but decided to stop it. Sony plans to take what it learned to create something new for players. Some fans thought PlayStation Stars began as an NFT project before Sony changed direction. The company noticed that NFTs became unpopular with gamers.
The program started in 2022 for PlayStation players to earn rewards through gaming activities. Members collected digital items related to PlayStation history as they played games. Many players used the system to earn store credit worth $5 or $25. Sony later changed how it gave out points when players found ways to maximize their earnings.
Grace Chen from Sony wrote that the company learned from the program but decided to stop it. Sony plans to take what it learned to create something new for players. Some fans thought PlayStation Stars began as an NFT project before Sony changed direction. The company noticed that NFTs became unpopular with gamers.