Rachel Ruto told a crowd at the JoyWo anniversary event that women already have the hustle and the brains, but getting their hands on actual cash is what blocks most of them from scaling up. She threw out examples of members who went from pocket change to legit businesses selling dairy products and skincare stuff in major supermarkets. The first lady said government funds like Hustle Fund and Women Enterprise Fund are finally chipping away at the money problem that has held back female entrepreneurs for years.
JoyWo has been running since the first lady kicked it off back in the late 2000s, and the group has apparently helped over 20,000 women spread across every county build side hustles and support their families. President Ruto showed up to the celebration and gave props to his wife for growing the organization into something that touches thousands of people.
JoyWo has been running since the first lady kicked it off back in the late 2000s, and the group has apparently helped over 20,000 women spread across every county build side hustles and support their families. President Ruto showed up to the celebration and gave props to his wife for growing the organization into something that touches thousands of people.
