Hindi cinema's near-total abandonment of children's films is pushing young audiences straight into the arms of K-dramas and foreign content.
Ravi Udyawar on the children's film drought
Ravi Udyawar on the children's film drought
- Ravi Udyawar says Bollywood basically stopped making kids' films altogether.
- Children make up a massive audience segment that's getting completely ignored.
- Udyawar believes young viewers are hunting for simpler, more honest stories.
- K-dramas are filling the gap that Hindi cinema refuses to address.
- Do Deewane Seher Mein was built around recapturing lost romantic innocence.
- Udyawar told his cast to dial the simplicity back up on screen.
- He feels modern romance-driven storytelling has gone way too external and over-the-top.
- Slowing down and letting two people just fall in love was the whole mission here.
- Siddhant Chaturvedi and Mrunal Thakur lead the film's romantic core.
- Sandeepa Dhar and Ayesha Raza round out the main cast.
- Bhansali Productions and Zee Studios are among the film's producers.
- Sanjay Leela Bhansali, Prerna Singh, and Ravi Udyawar Films are also attached to the production.