Samsung executives rejected a comprehensive partnership proposal from Jensen Huang several years ago. The NVIDIA chief executive had offered collaboration across high bandwidth memory development, foundry operations, and CUDA platform advancement. Korean leadership demonstrated skepticism toward HBM technology prospects at that time. The semiconductor giant failed to recognize the future artificial intelligence boom that would drive memory demand. This decision resulted in lost revenue opportunities worth billions of dollars.
NVIDIA subsequently established its partnership with SK Hynix for memory collaboration instead. The rival Korean manufacturer captured the dominant position in HBM3 and HBM3E supply chains. SK Hynix reports substantial quarterly profits from this strategic alliance with the graphics processor company. Samsung lost its traditional market leadership position in memory products. The missed opportunity prevented Samsung from securing a stronger presence in foundry markets that TSMC currently dominates.
NVIDIA subsequently established its partnership with SK Hynix for memory collaboration instead. The rival Korean manufacturer captured the dominant position in HBM3 and HBM3E supply chains. SK Hynix reports substantial quarterly profits from this strategic alliance with the graphics processor company. Samsung lost its traditional market leadership position in memory products. The missed opportunity prevented Samsung from securing a stronger presence in foundry markets that TSMC currently dominates.
