Dr Biodun Shobanjo basically told 45 newly minted ARCON Fellows that their fancy titles mean nothing if they're just collecting dust on a wall. The advertising legend compared the fellowship to how lawyers treat the SAN designation, saying it needs to actually stand for something real instead of just being a participation trophy for staying in the game long enough.
ARCON's director general backed him up, pointing out that the 2022 Act was designed to professionalize the whole industry, and fellowship is supposed to be earned through actual contributions rather than just showing up. The newly inducted group includes people like Oladapo Ojo from DM Holdings and Akiolu Adegbola from LASAA, and they're expected to mentor younger folks while keeping ethical standards from completely tanking.
Shobanjo wrapped it up by reminding everyone that conduct makes professionals, not certificates, and that these fellows need to become the conscience of Nigerian advertising instead of just another ceremonial thing nobody cares about.
ARCON's director general backed him up, pointing out that the 2022 Act was designed to professionalize the whole industry, and fellowship is supposed to be earned through actual contributions rather than just showing up. The newly inducted group includes people like Oladapo Ojo from DM Holdings and Akiolu Adegbola from LASAA, and they're expected to mentor younger folks while keeping ethical standards from completely tanking.
Shobanjo wrapped it up by reminding everyone that conduct makes professionals, not certificates, and that these fellows need to become the conscience of Nigerian advertising instead of just another ceremonial thing nobody cares about.
