Sir Shina Peters staged a public spectacle to repair his reputation after fans accused him of abandoning Prince Adekunle's band for financial gain. The Afro-Juju musician told The Honest Bunch Podcast that his record label orchestrated a plan where he braided his hair for three days, wore damaged clothing and purchased vegetables at Oyingbo Market while cameras recorded him.
The performance continued at a Badagry construction site where Peters pretended to suffer from mental illness and ate in front of crowds. His label and media advisers designed the stunt to shift public opinion and generate sympathy from audiences who had protested against his departure.
Peters said the manufactured drama succeeded in changing how people viewed his split from the veteran bandleader. The tactics helped him establish credibility as an independent performer after widespread criticism threatened his career.
The performance continued at a Badagry construction site where Peters pretended to suffer from mental illness and ate in front of crowds. His label and media advisers designed the stunt to shift public opinion and generate sympathy from audiences who had protested against his departure.
Peters said the manufactured drama succeeded in changing how people viewed his split from the veteran bandleader. The tactics helped him establish credibility as an independent performer after widespread criticism threatened his career.