A new joint venture label just gave three Indonesian artists a direct line to global distribution.
LUNAR launch
LUNAR launch
- Sony Music Indonesia and Sun Eater Group launched a joint venture label called LUNAR.
- The label debuts with three artists: Kecoud, Alee, and Nandoshi.
- Sony Music announced the venture on Tuesday, June 30.
- LUNAR pairs Sony's global reach with Sun Eater's artist development.
- LUNAR's artists retain creative autonomy under Sun Eater's community-first approach.
- The venture aims to expand the international reach of Indonesian music.
- Sun Eater has developed acts including Hindia, Feast, and Reality Club.
- Muhammad Soufan called Indonesia's music community vibrant and digitally active.
- He praised the label's genre-defying artistry and its founding artists.
- Kukuh Rizal Arfianto said LUNAR was built to respect artistic growth.
- He described the deal as combining indie agility with global reach.
- Kecoud, drawing on his East Java roots, values a team that supports him.
- Alee hopes his music will travel farther than he expected.
- Nandoshi wants listeners to feel understood through his songs.
- Sun Eater Group was founded in 2019 in Jakarta.
- Its operations span a record label, talent management, and publishing.
- The group also runs sub-labels Satutone and Greedy Dust.
- Sony Music Group opened a Southeast Asia headquarters in Singapore in 2022.
- That hub houses Sony Music Entertainment, Sony Music Publishing, and The Orchard.
- The IFPI launched official charts across six Southeast Asian markets in January 2025.
- Indonesia ranks among the fastest-growing entertainment markets worldwide.
