Spotify finally brought music videos to Premium subscribers across the US and Canada after testing the feature internationally since March. Charlie Hellman from the company said the rollout gives fans a better discovery experience while creating extra revenue for publishers and songwriters. The catalog stays pretty limited for the moment, with clips from artists like Ariana Grande and BABYMONSTER available to people paying about 12 bucks monthly.
The expansion happened after Spotify locked down licensing agreements with Universal, Sony, and Warner, plus deals with BMG and Kobalt that opened doors for audiovisual stuff. The streamer claimed users who watch a video after hearing a song are way more likely to stream that track again compared to audio-only listeners.
Spotify already offers podcast videos and partnered with Netflix to stream shows from Spotify Studios starting next year. The company might bump Premium prices sometime around early 2026 based on recent reports.
The expansion happened after Spotify locked down licensing agreements with Universal, Sony, and Warner, plus deals with BMG and Kobalt that opened doors for audiovisual stuff. The streamer claimed users who watch a video after hearing a song are way more likely to stream that track again compared to audio-only listeners.
Spotify already offers podcast videos and partnered with Netflix to stream shows from Spotify Studios starting next year. The company might bump Premium prices sometime around early 2026 based on recent reports.
