Symphonic promotes Guji Lorenzana to lead APAC expansion

Symphonic Distribution just leveled up its Asia-Pacific game by bumping its regional point person into a full director seat.

Guji Lorenzana gets a bigger APAC title

• Guji Lorenzana climbed to Director of A&R, APAC.
• His territory spans Southeast Asia through Australia.
• Lorenzana previously served as Symphonic's first APAC manager.
• Ed Poston praised the regional squad's performance.

Two new hires join under Lorenzana

• Arie Legowo came aboard as Indonesia's lead.
• Legowo carries 20 years of experience across Warner and The Orchard.
• Abegail Ungab handles content and rights for APAC.
• Ungab previously worked at Ingrooves Music Group.

Label signings keep stacking across the region

• DYNA Music, the oldest Philippine catalog, jumped on.
• Korean outfit ABYSS Company and India's Sagarika Music signed.
• Taiwan's Kafka by the Sea and Hong Kong's XTIE joined.
• Australian label Hitmakers Entertainment got added recently.

Artist roster reads like an APAC all-star list

• Renee Dominique previously collaborated with Jason Mraz.
• Nepalese rapper Laure has worked with Diplo and MØ.
• J.Fla racked up hundreds of millions of YouTube views.
• SUNI's hit surpassed 43 million Spotify streams.

Symphonic keeps pushing global expansion hard

• European A&R leads got hired last year.
• Puerto Rico operations expanded through High Ground Music.
• Victor Roque took the Latin America senior director role.
• EVEN partnered with Symphonic for direct-to-fan storefronts.