Tanzania brings 70 firms to ITB Berlin

Tanzania just rolled up to the world's biggest tourism trade fair with its largest-ever delegation and turned serious heads in Berlin.

Tanzania's expanded ITB Berlin 2026 presence

• Seventy companies and 169 reps showed up this year.
• Destination Tanzania: Unforgettable served as their theme.
• Wildlife safaris and beach tourism headlined the pavilion.
• Tour operators and investors swarmed the Tanzanian exhibit.

Showtime puts Zanzibar's event scene on display

• Ibrahim Mitawi's company specializes in large-scale event management.
• Showtime previously handled the World Bank's IDA2024 meeting.
• Mitawi pitched Zanzibar's event-hosting chops to global buyers.
• Neema Azaza stressed international partnerships as growth drivers.

Broader momentum for Tanzanian tourism

• Private-sector confidence in promoting Tanzania keeps climbing.
• Cultural heritage and mountain tourism diversify the offering.
• Stakeholders expect boosted investment and visitor arrivals.
• Continued international engagement cements competitive global positioning.