Tanzania is in Morocco right now, basically spying for tips before they co-host AFCON. Deputy Tourism Minister Hamad Hassan Chande said a government team is studying how the North African country uses big sports events to boost tourism and lure investors. He mentioned Tanzania's own Royal Tour campaign helped build investor trust by showing off the country's attractions. The goal is to copy successful strategies in infrastructure, marketing, and working with partners to hit a target of eight million visitors by 2030.
Chande pointed out that tournaments like this offer a huge global stage for marketing. By examining Morocco's setup, Tanzania hopes to polish its own offerings and prove it can handle a major international competition. The focus is on making the country a more competitive spot for both tourists and investment ahead of its joint hosting duties for the 2027 Africa Cup of Nations finals.
Chande pointed out that tournaments like this offer a huge global stage for marketing. By examining Morocco's setup, Tanzania hopes to polish its own offerings and prove it can handle a major international competition. The focus is on making the country a more competitive spot for both tourists and investment ahead of its joint hosting duties for the 2027 Africa Cup of Nations finals.
