The Target retail chain is implementing a new customer service initiative, named the 10-4 program, which mandates specific employee behaviors. Staff must now smile and make eye contact with shoppers within a ten-foot radius. When approaching within four feet, a direct and warm verbal greeting is required.
Company executive Adrienne Costanzo stated that the policy is designed to foster customer loyalty through a more welcoming environment. This move is part of a larger strategy to enhance the in-store experience and reverse a trend of declining sales. The initiative aligns with the future direction of incoming chief executive Michael Fiddelke.
The announcement has generated some skepticism online, with certain employees questioning the feasibility of consistently maintaining a friendly demeanor. Target has not yet specified an official start date for the policy or detailed potential enforcement measures.
Company executive Adrienne Costanzo stated that the policy is designed to foster customer loyalty through a more welcoming environment. This move is part of a larger strategy to enhance the in-store experience and reverse a trend of declining sales. The initiative aligns with the future direction of incoming chief executive Michael Fiddelke.
The announcement has generated some skepticism online, with certain employees questioning the feasibility of consistently maintaining a friendly demeanor. Target has not yet specified an official start date for the policy or detailed potential enforcement measures.
