Trace Africa is getting rebranded as Trace Ngoma through a partnership between Trace, Canal+, and MultiChoice, with the channel hitting DStv Channel 326 mid-month. The platform will focus on South African genres like amapiano, maskandi, gqom, and urban gospel instead of broader African content.
MultiChoice CEO Willington Ngwepe said viewers have been asking for programming that reflects their culture and languages, and the rebrand delivers exactly that. The network positioned the refresh as giving local artists better visibility while connecting younger audiences to homegrown sounds and stories.
MultiChoice CEO Willington Ngwepe said viewers have been asking for programming that reflects their culture and languages, and the rebrand delivers exactly that. The network positioned the refresh as giving local artists better visibility while connecting younger audiences to homegrown sounds and stories.
