A new survey from Mastercard shows that UAE holiday shoppers care mostly about getting the best deal. Most people are buying through multiple methods, and a growing number are using AI tools to help them shop. The report says shoppers are now more strategic, starting their buying early and doing lots of research to compare prices.
Physical stores are still the top choice, followed by big online marketplaces. Thrift shopping and buying through social media are also popular trends. About sixty-one percent of those surveyed already regularly use AI for holiday purchases, with many trusting its recommendations for finding unique gifts or better prices. Shoppers' overall report feeling excited about the season, often buying gifts for themselves while shopping for others, with popular items including fancy foods and fashion accessories.
Physical stores are still the top choice, followed by big online marketplaces. Thrift shopping and buying through social media are also popular trends. About sixty-one percent of those surveyed already regularly use AI for holiday purchases, with many trusting its recommendations for finding unique gifts or better prices. Shoppers' overall report feeling excited about the season, often buying gifts for themselves while shopping for others, with popular items including fancy foods and fashion accessories.
