Ubisoft CEO blames Star Wars Outlaws flop on brand woes, promises polished Switch 2 release

Ubisoft Chief Executive Yves Guillemot addressed company shareholders during the General Meeting 2025 earlier this month. He discussed the commercial disappointment of Star Wars Outlaws, which failed to meet sales expectations. Guillemot attributed the poor performance to the Star Wars franchise experiencing difficulties at the time of release. He acknowledged that the game required additional polish after launch, which affected initial sales volumes.

The executive likely referenced The Acolyte television series, which Disney canceled in August 2024 due to low viewership. Star Wars Outlaws will receive an enhanced version for Nintendo Switch 2 on September 4. Guillemot also responded to the Stop Killing Games petition during the meeting. He explained that Ubisoft provides extensive game support but warned players that services may eventually cease. The CEO emphasized that software discontinuation affects the entire gaming industry, not just Ubisoft.
 

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