UJAM is set to buy Virharmonic's assets, but the Czech plugin maker will keep its creative lead. A deal between UJAM Music Technology GmbH and Virharmonic s.r.o. is already binding, with both firms keen to build on their long-running ties.
This deal has quite a bit of history behind it. For more than seven years, Virharmonic has used UJAM's Gorilla Engine to make virtual instruments that give musicians more control over how they play.
And Ondrej Švec, the man who started Virharmonic, isn't leaving the creative side. He will still guide its sound and gear, while fresh instruments are already in the works.
For Švec, the fit comes down to trust. He rates UJAM's respect for artists, its values, and its drive to stay free from outside control. He also sees a chance for his team to tap into a wider market, more funds, and better industry ties.
Axel Hensen, UJAM's CEO, seems keen on the tech side of this deal. He credits Virharmonic with making complex tools easy to play and giving users fine control over each note. In his view, that skill could add real value to UJAM's range of music tools.
Meanwhile, UJAM founder Peter Gorges has high praise for the care Ondrej's crew puts into each instrument. He sees their craft as rare and wants the team to have more space to make the kind of gear that musicians connect with.
As for people who have paid for Virharmonic plugins, their gear isn't going away. The brand's site will still let them use their past buys, and full help for those products will stay in place.
This deal has quite a bit of history behind it. For more than seven years, Virharmonic has used UJAM's Gorilla Engine to make virtual instruments that give musicians more control over how they play.
And Ondrej Švec, the man who started Virharmonic, isn't leaving the creative side. He will still guide its sound and gear, while fresh instruments are already in the works.
For Švec, the fit comes down to trust. He rates UJAM's respect for artists, its values, and its drive to stay free from outside control. He also sees a chance for his team to tap into a wider market, more funds, and better industry ties.
Axel Hensen, UJAM's CEO, seems keen on the tech side of this deal. He credits Virharmonic with making complex tools easy to play and giving users fine control over each note. In his view, that skill could add real value to UJAM's range of music tools.
Meanwhile, UJAM founder Peter Gorges has high praise for the care Ondrej's crew puts into each instrument. He sees their craft as rare and wants the team to have more space to make the kind of gear that musicians connect with.
As for people who have paid for Virharmonic plugins, their gear isn't going away. The brand's site will still let them use their past buys, and full help for those products will stay in place.
