Vidhu Vinod Chopra blasts social media influencers at IFFI

Producer Vidhu Vinod Chopra delivered harsh criticism of internet personalities during his appearance at the International Film Festival of India in Goa, describing content creators who accumulate millions of followers and subsequently partner with corporations to promote products. The filmmaker questioned why brands elevate these figures while urging audiences to consider whether chasing such recognition leads to genuine fulfillment.

Speaking at the festival's masterclass sessions, Chopra addressed how contemporary filmmaking prioritizes visual appeal over narrative substance. He discussed technical restoration work on his 1942: A Love Story while sharing production stories, such as when assistant Sanjay Leela Bhansali used breadcrumbs to attract birds for a musical sequence.

The festival showcases more than 240 films from 81 nations, featuring debut screenings across various categories. Opening ceremonies departed from convention by staging a procession along the Mandovi River.
 

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