Vipers Sports Club earned more money from selling team shirts than any other Uganda Premier League team during the 2024/25 season. The Kitende-based club made 400 million shillings from shirt sales alone. League officials released these numbers as part of their season report. The team also won the championship with 69 points. Their success on the field helped drive strong merchandise sales.
KCCA finished second for shirt revenue at 187 million shillings. Kitara came third with 80 million shillings from their merchandise. SC Villa earned about 50 million shillings from selling team shirts. Vipers attracted an average of 2,000 fans to each home game. Their biggest crowd was 15,000 people who watched them play against KCCA.
Kitara actually had the highest home attendance numbers with 2,500 fans per game. Allan Okello from Vipers scored 19 goals and made four assists during the season. Ian Ahimbisibwe from URA scored 16 goals with three assists. These players helped make the season exciting for fans. The strong individual performances boosted team popularity.
Vipers used social media and fan campaigns to sell more merchandise. They spread their replica shirts across Uganda to reach more supporters. The club connected with fans from cities and rural areas. Football experts say digital marketing helped drive their sales success. Other teams plan to copy these business strategies.
The league wants clubs to focus more on making money from fans. Merchandise sales help teams pay their expenses and stay competitive. Vipers leads other clubs as an example of smart business practices. The 2025/26 season will test whether other teams can match their commercial success.
KCCA finished second for shirt revenue at 187 million shillings. Kitara came third with 80 million shillings from their merchandise. SC Villa earned about 50 million shillings from selling team shirts. Vipers attracted an average of 2,000 fans to each home game. Their biggest crowd was 15,000 people who watched them play against KCCA.
Kitara actually had the highest home attendance numbers with 2,500 fans per game. Allan Okello from Vipers scored 19 goals and made four assists during the season. Ian Ahimbisibwe from URA scored 16 goals with three assists. These players helped make the season exciting for fans. The strong individual performances boosted team popularity.
Vipers used social media and fan campaigns to sell more merchandise. They spread their replica shirts across Uganda to reach more supporters. The club connected with fans from cities and rural areas. Football experts say digital marketing helped drive their sales success. Other teams plan to copy these business strategies.
The league wants clubs to focus more on making money from fans. Merchandise sales help teams pay their expenses and stay competitive. Vipers leads other clubs as an example of smart business practices. The 2025/26 season will test whether other teams can match their commercial success.
