Vodafone Oman just rolled out a new loyalty scheme called Wafi. It skips the usual points system to give customers instant rewards. The program works directly inside the existing My Vodafone app, offering deals from partner brands in categories like food and shopping.
A company exec said the idea is to blend rewards seamlessly into the normal customer experience, not create a separate process. The benefits are automatic for subscribers, with no spending minimums. They plan to expand the offers based on how people use it. This move is part of the telecom's bigger push to build a full digital ecosystem, aiming to keep its services aligned with everyday life.
A company exec said the idea is to blend rewards seamlessly into the normal customer experience, not create a separate process. The benefits are automatic for subscribers, with no spending minimums. They plan to expand the offers based on how people use it. This move is part of the telecom's bigger push to build a full digital ecosystem, aiming to keep its services aligned with everyday life.
