Nigerian Breweries is throwing a concert at the Polo Club in Ibadan with Wande Coal, Zlatan, Shoday, and DJ Neptune headlining under the Goldberg brand banner. Jerry Shaffer and Tolu Daniels are also locked in for the gig that aims to connect with Southwest culture during the holiday rush.
Marketing boss Sarah Agha talked up the Legendary Christmas campaign as the company pushing harder into Detty December after helping build it into a massive seasonal economy over the years. The brewery wants to own more of the festive vibe across different regions with these types of events.
Goldberg is betting the show will pull big crowds from people who dig the brand and want to celebrate local identity through music.
Marketing boss Sarah Agha talked up the Legendary Christmas campaign as the company pushing harder into Detty December after helping build it into a massive seasonal economy over the years. The brewery wants to own more of the festive vibe across different regions with these types of events.
Goldberg is betting the show will pull big crowds from people who dig the brand and want to celebrate local identity through music.
