Warner Music India teamed up with Rthyms.Life, which is this creator-focused platform based out of India and Dubai that wants to push Indian artists onto global charts. The deal means Warner handles worldwide distribution while Rthyms keeps its roster of artists like Guru Randhawa and Aastha Gill in control of their careers, from studio time to bookings.
Warner Music India has been making moves lately by grabbing stakes in companies like Divo and SkillBox, plus they started MAATI for folk music and 91 NORTH RECORDS with Warner Music Canada to spotlight South Asian talent. The whole thing is supposed to give creators more reach without losing their grip on the creative stuff, which honestly sounds like the standard pitch every platform makes these days.
Warner Music India has been making moves lately by grabbing stakes in companies like Divo and SkillBox, plus they started MAATI for folk music and 91 NORTH RECORDS with Warner Music Canada to spotlight South Asian talent. The whole thing is supposed to give creators more reach without losing their grip on the creative stuff, which honestly sounds like the standard pitch every platform makes these days.
