Wendy's plans to shutter between 200 and 350 low-performing outlets nationwide before 2025 ends as the fast-food company works to strengthen financial results at remaining sites. Interim CEO Ken Cook told investors that eliminating weaker units should increase revenue and profits at restaurants located nearby while enabling franchise operators to concentrate capital on more successful properties.
The chain declined to identify which specific stores face closure, though Cook acknowledged certain locations fail to enhance the brand's reputation and burden franchisees financially. The closures form part of Project Fresh, a broader initiative designed to revitalize the 55-year-old burger chain and elevate performance across its American footprint.
The chain declined to identify which specific stores face closure, though Cook acknowledged certain locations fail to enhance the brand's reputation and burden franchisees financially. The closures form part of Project Fresh, a broader initiative designed to revitalize the 55-year-old burger chain and elevate performance across its American footprint.
