A new company called Braincount just shook up Bangladesh's advertising world. The startup promises to track how many people actually see billboards nationwide. Advertisers can now determine if their giant roadside ads are truly effective. The platform uses smart technology and artificial intelligence to count real viewers. Companies have waited years for this kind of measurement tool.
Bangladesh spends more than 500 crore taka every year on outdoor advertising. The country has over 12,000 billboards scattered everywhere, from busy streets to highways. Most advertisers never knew how many people looked at their ads. They just guessed and hoped for the best results. This guessing game made it hard to prove advertising was worth the...